Likeness & Lawsuits - Including Real World People & Brands in Your Game

We talked a little bit about video game copyright law beforehand but let's talk about including real-world brands and people in your game. Trademark and visual likeness is similar to copyright but has a few key differences that can make or break your case for fair use. So could you include a McDonalds in your game? Or would it have to be MacBonald? And if a person is dead, does that mean you can use their face without issue? Well, it can depend on how you're using it!