Winter X Games VIII

The Winter X Games VIII in 2002 was the first time that an X Games event was televised live and also had coverage by ESPN's flagship news program, SportsCenter. Viewership across the three networks that carried coverage of the event – ABC Sports, ESPN, and ESPN2 – exceeded 2001's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue.