Amazon: What They Know About Us

From BBC Panorama (UK). Amazon is a corporate colossus that dominates the global retail landscape. As a company, it has changed the way commerce operates to emerge as a corporate superpower. It’s propelled its founder, Jeff Bezos from a small-scale book seller to a tech titan. He’s now the richest man in the world. On Monday, former high-level Amazon insiders reveal how the company has achieved its success. What emerges is a portrait of a company that gathers staggering amounts of deeply personal data about its customers.