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In 2007, the "Kamiya Team" was formed, with Kamiya as the youngest creative director. Koichi and Mitsuhashi, who had transferred from the marketing department, worked on projects as members of the Kamiya Team, but they were stuck, unable to come up with the ideas they wanted. Meanwhile, Meguro Advertising Agency received an offer to participate in a competition from Sunny Try, a major beverage manufacturer, with Kamiya specifically requested to be in charge. In order to win the competition, the department heads told Kamiya that they would temporarily disband the Kamiya Team and set up a special task force—
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