It's a Start-Up Life

Yuko Nakazawa is the founder and CEO of consumer-tech firm UPQ. She represents a new generation of entrepreneurs who are coming up with new business models. Yuko started off in product development at Casio, designing smartphones and compact cameras. Then, she launched her own company based on the concept of "Made in Japan" with manufacturing done abroad. Yuko's success lies in her ability to respond quickly to the consumer's needs, producing unique quality-crafted items within a three-month period. We follow Yuko in her daily activities and see creativity in motion as she sets a new pace for consumer business.