Chip Kidd: Designing books is no laughing matter. OK, it is.

Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. <i>(From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)</i>