Making the Rubs, Selling the Dream

Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots. A trip to the golf course yields some iconic and hilarious brand messaging. A competitive game of cornhole leads to a plan to visit St. Louis, to visit one of Cedric's favorite BBQ joints, C&K BBQ, iconic for their sauces--and snoot. The guys try "listeners" to hilarious results.