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This week on Gruen Planet, we hang out with Brad Pitt’s younger brother Doug. Virgin Mobile has made him the face of its latest ad campaign. But is Doug really Doug or is he “Doug”? And why did so many Australian news outlets jump at the story when he was in town last week? We also look at the tactics Qantas employed to pave the way for some bad news it knew it had to deliver last week: a $245 million full year loss, its first since it was privatised in the 1990s. And a Pitch challenge to do what the government has struggled to do, sell us the carbon tax.