How To Create Responsible Social Criticism

The recent matter of Sam Pepper's "social experiment" videos has inspired a lot of discussion and debate. Here at Idea Channel, we thought we'd take this opportunity to talk in this video not specifically about Sam Pepper, but about media in general, and it's ability to comment on serious social issues. If Sam Pepper's video successfully critiqued assault, then why all the uproar? If media can be potentially hurtful, then how can we best comment on social issues?