Lyor Cohen – Co-Founder 300 Entertainment

Business journalist Farnoosh Torabi spends 48 hours in New York with music mogul Lyor Cohen to find out how his new label makes a profit in an era of massive change in the industry. She'll see how Lyor leaves no stone unturned to increase sales for his artists. Will Lyor persuade the mega-successful rapper Young Thug to let up and coming Australian singer, Conrad Sewell, add vocals to his latest song?